Monday, May 02, 2005

PPC Keyword List Building Help

I apologize for not having posted in so long. Things tend to get a bit hectic at the end of the school year. Anyway, on to the main event.

Our topic today is PPC advertising. A useful little program has recently come to my attention that can improve you ad campaign. This Free Keyword Research Marketing Tool is called Keyword Tumbler and it can save you some major time if you are trying to expand your keyword list. (As the title says, it's free. You will need to put in your e-mail though. That's what Hotmail is for...)

What the program does is simple. Let's say you're starting out with the keyword phrase "big ugly widgets". If you put that into Keyword Tumbler it would give you several new phrases:

ugly big widgets
ugly widgets big
widgets big ugly
widgets ugly big
big widgets ugly

So now you've got six phrases instead of one. The program outputs all possible order combinations of the words you give it, which can generate a really huge list of phrases very quickly (you can paste in a batch of keywords or import them from a text file, making things that much easier).

Perhaps you're thinking that nobody is going to search for "ugly widgets big". Maybe you're right. Most people search for the more common phrases. But what if someone does? Wouldn't you like your ad to be there? It doesn't cost anything to have that phrase in your list (at least, not with Adwords). Plus, since your competitors probably aren't doing this, you're going to get cheaper clicks. All in all, I'd say it's a good deal.


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