Friday, April 08, 2005

One Good Reason to Work Online

The title was prompted by a story I saw on Yahoo! News today about how "good-looking people tend to make more money and get promoted more often than those with average looks". This is based on a study done by the Federal Reserve Bank of St. Louis.

Of course, the article points out that the study was "less clear...whether the less attractive are victims of bias, or if good-looking people tend to develop self-confidence and social skills that simply enhance their marketability".

In any case, whether attractive people earn more because they're attractive or because they're confident, the point is this: Your website visitors don't know what you look like. Online, ugly people can earn just as much as anyone else.

As a footnote to that, it can be a good idea to have a little photo of yourself on your site to make it seem more personal. People seem to like that. Just make sure that it's a good picture (maybe do a little touch-up in photoshop, eh?).

P.S. This message was written yesterday afternoon, but Blogger pretty much died on me until now. I thought that my post was gone forever until I found out that Blogger periodically saves your posts to a cookie as you write them so that you can restore them in case something like that happens. I was impressed. That feature definitely makes up for the outage.


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