Monday, November 08, 2004

After reading a little article on WebProNews I've decided to try out's search engine ads.

As the article explains, the price for each ad is a fixed rate per month, independent of how many clicks it gets, so you don't have to worry about click fraud. Personally, I'm not all that worried about click fraud anyway because I don't think that I get much of it. There's no way to be completely sure about that, but my Adwords numbers seem to indicate steady and normal click patterns.

Anyway, the lowest price per month is $1 (per keyword) for a little side ad and the highest is $25 for a very prominent top position. I decided to test the service because $1 is really cheap and the service is almost devoid of competition. I made one ad that will show for two different keyword phrases. On Google, clicks for those words would cost me $.21 each so if I can get at least 5 clicks on each ad then I guess it'll be worth it. Hopefully I'll get a lot more than that...

I'm somewhat skeptical of this sort of system, but we'll see how it goes. Expect updates on this one.


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