Thursday, October 21, 2004

Last post I said I'd talk about the easiest affiliate marketing strategy that there is, and so that is what I'll do.

First off, you need to know about affiliate programs, what they are and how they work. Since you're here, I assume that you know. (If not, there's a basic explanation on the BeginBiz affiliate programs page.)

So you know about affiliate programs. Perhaps you've even joined one or two or many. Now I assume that you're wondering how best to make money with them. Let it be said that there are many, many ways to make money through affiliate programs.

I think that the best way is to have a well visited site that focuses on one certain topic, like bass fishing, which you can use as advertising space for your fishing supplies program. But most of us don't have sites like that already made. So you could make one, but that takes a lot of time and effort.

The second best way is to have a massive opt-in e-mail list that you can add affiliate ads to when you send out your messages. Of course, most of us don't have that either, and it takes even more time and effort than a web site to get there.

That said, I can now introduce an affiliate marketing plan that needs neither a web site nor a e-mail list. In fact, all you need is an affiliate link and Google. That's why I say it's that easiest that there is. Unless you have a popular site or e-mail list, I think that this is the best way to start.

I did not come up with this idea. I wish I had, but I certainly wouldn't be telling anyone about it right now if that was the case. I would keep it secret until I had made some good money with no competition. The man who is generally credited with this system, or at least, who wrote the first ebook about it, is named Chris Carpenter. He titled his book, Google Cash.

I would recommend that you read it (and by that I mean buy it and then read it, because it's not free). Chris Carpenter is now well recognized for his online success. He is a 'pro' at this stuff. I am maybe some type of low-level wanna-be-pro. That means that he is making way more money than I am, and therefore his advice is better than mine. It certainly has more details.

Anyway, you're probably peeved by now since I haven't really explained anything. Okay, here's the deal: What Google Cash is essentially about is Google Adwords. That's the advertising program that puts the little ads on the right hand side of Google's search results pages (or SERPs as they're commonly called by the insider crowd). I'm sure you've seen plenty of those.

So here's what you do: Join an affiliate program and sign up for Adwords. With your free affiliate program and your $5 Adwords setup fee, you've paid your startup costs. Now, instead of posting your affiliate link on a web site, you put it in your Google ad. Basically, you take your campaign right to the source. Instead of waiting for people to find your site, where they may see your affiliate ad and click, you find people who are looking for what you sell and show them right to the door. When an interested party clicks on your ad, they're taken directly to your affiliate's site (and hopefully right to the page that has the product they're looking for). If they buy, you get paid.

The only catch is that when they click, you pay, whether they buy or not. The minimum cost-per-click for Adwords is $0.05, but popular keywords can cost much more. I'll touch on how Adwords works later. For now, I will end this post by saying that you now know about the easiest affiliate marketing scheme that there is: The Google Cash system. Simply genius.


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