Wednesday, August 03, 2005

Are Your Visitors Worried About Privacy?

In short, yes. They are.

I thought this was worth noting: This month's PC Magazine has a little spot about online shopping. They cite a survey by Deloitte & Touche LLP which found that 64% of US adults have "decided not to buy online at least once because of concerns over personal information". In addition 67% have "decided not to register at a Web site or shop because the privacy policy was unclear".

So. Here are my two simple conclusions for online marketers and/or retailers. First, your site needs to look credible (something that I've discussed before). Second, your privacy policy needs to be well placed (a link to it should be clearly visible near the sign-up) and clear. Otherwise you will be missing out on potential business or subscribers.


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