Busy times make short posts...

Well, most people agree that Google is still on top of the Search Engine Heap, but if we're talking in terms of baby names, Yahoo is the winner. EDIT: This story was faked. It isn't true.

Ever wonder why your brand new, perfectly optimized site is not on top of Google yet? If this newsletter is correct, it's because Google makes you wait. The author, Scottie Claiborne, calls it "aging delay" and speculates that the "aging filter" behind it was designed to combat "mini-networks and other multi-site strategies intended to artificially inflate link popularity". Sounds reasonable to me.

Anyone know any better?

EDIT: Most people call this Google's 'Sandbox' and it's been ruffling feathers all over the place.